Perceived Relationship Quality Dimensions Between Basketball Clubs and Fans: Eskisehir Basket Example

Durdu Mehmet Savrun, Hüseyin Köse
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Abstract


In recent years the importance of relationship quality in sport organizations have increasingly emphasized by both researchers and practitioners because of the general belief about relationship marketing efforts can enhance relationships with sport consumers. Thus, the aim of the study is to put forth the perceived dimensions of relationship quality between basketball fans and basketball clubs. The results showed that constructs about relationship quality could be conceptualized and measured as a five-dimensional construct comprising commitment, trust, self-connection, reciprocity and intimacy.


Keywords


Relationship marketing, relationship quality, relationship quality dimensions, sport consumers, basketball fans