STOCK MARKET REACTION TO NATIONAL SPORTING SUCCESS: CASE OF ISTANBUL STOCK EXCHANGE
The aim of this study is to investigate whether the sporting success of Turkish national soccer team affects ISE (Istanbul Stock Exchange) -100 index returns. The impact of soccer games’ outcomes on stock returns has been studied by many researchers, some of them found a relationship between the scores of the matches and stock returns, whereas others did not. In this study the effects of all the games of Turkish national soccer team between 04.01.1988-25.05.2011 on ISE-100 index returns are investigated by using GARCH analysis. According to the findings, the wins of the national team are not affecting the ISE-100 index return, whereas the failures (losses and draws) have a negative effect.
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